Churches are funny. Thousands of people come and consume content in a packed room every week, yet most churches are years behind in delivering any worth-while content online.
I asked "what if we treated the web like an additional weekend service instead of a content graveyard."
I was the designer and creative director over the project working with a copywriter, videographer and photographer.
Content Audit & flow
Exploring options for delivering weekly videos that actually help people.
Churches do a great job at creating content but it typically gets posted online and forgot about. I wanted to create a system where people could search by topic as well as explore teachings in curated playlists.
I wanted to test how much photography I could put on the page and still achieve the users goals. I quickly blocked out a layout in foundation and added images.
Photos of the service were good however, we found we needed more photos of people and for it to be more aspirational.