The Big Picture at WestGate

At WestGate, I was the “hub” for the macro view for all the communication and creative content. It was my responsibility to gather the needs of all the teams in order to prioritize, condense and distribute the information to create solutions that were cohesive with WestGate’s culture and brand.

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Simplifying

Simplifying

I identified where people were in their WestGate experience and what they needed to know at their particular stage.

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Intentionality

Intentionality

I oversaw and created the systems for the promotional calendar at WestGate.

The Result

The Result

WestGate was able to create a consistent and unified experience across multiple campuses.