I’m currently the lead product designer at Spatially, where I head up product with the goal of redefining location intelligence and ad tech for businesses.
Product ownership is shared between our CTO and me. My day to day activities ranges from prioritizing a road map, doing user research, shipping specs, and exploring new revenue opportunities.
When I joined spatially there was a lot of work to be done.
Defined the components and UI styles
Defined mobile web structure and breakpoints
Created a core set of interactions and patterns for visualizing data.
I defined a wide range of component interactions that could help us move fast and maintain consistency.
People, Activity and Businesses
After a lot of user research, a couple of keywords begin to surface. Organized the data we presented using the words our users were using
Research findings - Pivot to advertising
I’d been working on helping users create an ad then serving it to the different potential locations then reporting back a highly personalized metric to our users. Testing locations was the origin of my aha moment. Everyone we talked to about this feature seemed more interested in advertising than the actual site selection product. These findings resulted in changing our focus towards advertising for our initial beachhead product. We know where and who a small business should be spending their money on.
Mapped out the experience
Use of color and icons
I created icons to help our users quickly identify the segments they wanted to be using.
Room to improve
One week after our new ads onboarding launch I pulled all our numbers and identified areas we could improve.
Explored ways of building trust and inspiring our users
Combining testimonials with examples of how businesses are using our targeting.
FUll project coming soon.
in the mean time, check out wwww.Spatially.com to see some of the work I've been doing.