The Project

Reach150 needed a plans page that was capable of offering a wide variety of service levels.

My Role

I was given the task of designing and building a page that simplified their complex pricing structure.

Exploring the possibilities

I explored a number of different solutions for guiding the user to the plan that best serves them. 

  • Filtering vs non-filtered
  • Filter placement
  • Plan builders
  • Comparison charts
  • All features vs highlighted features. 

The Solution

A sidebar filtering system and a truncated feature list most clearly communicated our product, and provided the flexibility to adapt as Reach150 expands into multiple verticals.