Reach150 needed a plans page that was capable of offering a wide variety of service levels.
I was given the task of designing and building a page that simplified their complex pricing structure.
Exploring the possibilities
I explored a number of different solutions for guiding the user to the plan that best serves them.
- Filtering vs non-filtered
- Filter placement
- Plan builders
- Comparison charts
- All features vs highlighted features.
A sidebar filtering system and a truncated feature list most clearly communicated our product, and provided the flexibility to adapt as Reach150 expands into multiple verticals.