Reach150 collects recommendations and runs retargeting ads primarily for real estate agents and car dealers. The clickthrough rates on the existing ads were low and needed improvement.
I was tasked with improving the click-through rate on retargeting ads by re-designing the template for Reach150's automated ad builder.
The ads are created with user generated text and brand colors. The design needed to adapt to varying content and display well on a variety of different sized adds.
I changed the ads from a white background to the brand color to command the visual attention on the page and created Less.js guarded functions to protect against conflicting colors and low contrast ratio issues.
This functionality allows our clients to have a customized brand experience without compromising the design of our product.