Compassion Immersion is four weeks that WestGate carves out to celebrate all the organizations and people WestGate supports locally and globally. At the end of the 4 week campaign WestGate asks people to donate what they can.
I was the creative director, designer, and video producer for compassion immersion.
Early on when we started having meetings about what deliverables we were going to need. I had a hypothesis that if we focused on creating meaningful connections giving would increase significantly - people only give to people they trust. I developed a plan where we focused on telling real stories of real people and make it simple to donate.
98 pages full of stories for people to take home and read. Writers were given a list of organizations to interview and a guidance sheet to help us maintain constancy across all the articles.
It was one of the most successful communication tools the church has ever done.
All four weekends we had videos to to help give the organizations a face and a story people could connect with.
Simple way of collecting donations via app, handout, & website.